Do You Have What It Takes
To Be on Financial TV or Radio?

National and Local Media

March Media Relations has the connections to get you the broadcast coverage you want with both national and local audiences. Our clients have appeared on CNBC, Fox News Channel, Bloomberg TV, PBS-TV, CNN-fn, and on local and nationally syndicated radio talk shows.

 
Darlene March with Steve Forbes at Fox News

Radio PR

Radio PR is often overlooked, but it’s a great way to get your message to thousands without the need to travel to another city or state. Radio interviews can be done over the phone while you are at home or at your business. New technologies have made it easier for guests to be part of a radio talk show, but it’s not easy to impress a financial talk show host.

Preparation for Your Radio Interview

Developing a "Media Hook"
Your pitch about your book must be crafted to grab the attention of a talk show host in 2 or 3 seconds - that’s called a “media hook.” It’s important to know the audience:

• Sophisticated financial investors - talk about the details of your program, such as investment strategies, how you choose stocks, etc.
• Personal finance oriented audience - tailor your message to a broader common denominator - perhaps how to save money on taxes, or what’s the best financial vehicle to choose.

The right “media hook” will resonate directly with the most popular financial talk show hosts - those that get the highest Arbitron ratings.

Establishing You as An Expert
Unlike PR firms who pride themselves in scheduling “quick hit” interviews, March Media Relations takes your public relations image to a new level - one that is lasting and gives you the reputation of being a “hot” radio guest over time.

Become a Popular Guest
Your book opens the door to get your first booking, but your goal should be to be asked back again and again. As a popular guest, you will be heard by thousands of people who will want to visit your website. Your book message now has legs - as we say in the PR business - and will take you a long way to engage the radio listeners in learning about your products and services.

"I've worked with March Media Relations for many years and during this time, Darlene has booked me on hundreds of media appearances across the country.  Thanks to Darlene I'm a regular on KTLA-TV in Los Angeles, and Phoenix and Las Vegas TV. MMR books me nationally on CNBC-TV and Fox News Channel, and she's secured hundreds of outstanding print articles for my company. You won't find a PR pit bull more tenacious than Darlene March, who has been my one and only source for publicity in the last 15 years."

Doug Fabian, President, Fabian Wealth Strategies
Talk Show Host of  "Making Money with Doug Fabian"
Author, Maverick Investing published by McGraw Hill