Multi Media Publicity
Financial Experts: START HERE to Strengthen Your Brand with Multi-Media Publicity
Embrace the Internet’s Long Tail
It’s exciting to see your picture in a national newspaper, but this exposure has limited long-term benefits. An article on financial news sites like Forbes.com, NYTimes.com, WSJ.com, FT.com, or any other online publication, is much better. An article on the Internet is forever, it pushes people to your website, and it increases your “trust” ranking.
Strengthen Your Brand
A feature story in any newspaper or magazine provides credible publicity that no advertising can buy. Our promotional strategies have generated thousands of media exposures for clients in the nation’s leading newspapers and magazines (The Wall Street Journal, USA Today, the Los Angeles Times, Chicago Tribune, Barron’s, Smart Money, Business Week, and many more). Online publications can include SmartMoney.com, CNN/Money, TheStreet.com, CBS Marketwatch.com, Bloomberg.com, and a virtually endless list of other Internet sites.
Understand the Power of Local Media
Recognition in national newspapers and magazines is great, although local can be better. We make sure you also take the opportunity to become a celebrity in your own hometown. A feature story in your community newspaper may sell more books, simply because people will recognize and trust you. Local newspapers and magazines love to publicize events like book launches or signings.
Build your Press Kit
An article – in print or online – tells the world that you are newsworthy, validating your credibility. A highly effective sales and marketing tool is a press kit full of stories that build your credibility. We take the chore of obtaining permission from publishers and assembling them into a PDF for your website and sharing.
Strengthen your brand through multi-media publicity.
March Media Relations has the experience to get you powerful results.